It’s the year 2020 – the World Wide Web is the biggest thing since man invented the wheel, introverts are flourishing (both in workplaces and on social media), and E-Commerce is about to take over. Today, the question “Does my business need a website?” has been rendered rhetorical. Yes, a million times over – your business should most definitely have a website. It doesn’t matter if your business is big, small, or somewhere in between, and it doesn’t matter if you only make sales face-to-face, only entertain walk-in customers, only sell locally, or make sales all over the world – you NEED a website. If a plethora of reinforcement and capitalized text aren’t enough to convince you, however, here are a few concrete reasons that will be:
Today's consumer does not trust a business with little to no online presence
We live in a world where the average person does their own due diligence on a business online before they buy anything at all. Suffice it to say that for the average consumer, this search turning up a lack of an online presence (or complete absence thereof) is a massive red flag.
Most importantly, online presence goes beyond social media profiles and Yelp reviews - your website is the best weapon in your online arsenal.
A polished website is seen as a sign of professionalism
In this day and age, anyone looking for a business’ website will not only want to make sure it has one but will also want to see if it’s any good. A polished, good-looking, and functional website is a sign of professionalism to any and all potential consumers. And with our 99.99% uptime guarantee, potential clients will be seeing just how professional you and your business are 24/7/365.
Your website develops your brand's identity
Your website and the content on it will help clarify your business’ mission and vision, and build your brand’s identity. In addition, a website is also a means for you to deliver marketing messages to your business’ target audience.
Having a website makes it easier to transition into E-Commerce
Even if you have a business that only sells its products/services locally, creating a website for your business will make it easier for you to transition into E-Commerce in the future. If, at a later date, you decide you want to either move all of your business online or simply start an E-Commerce venture alongside your existing mediums of sales, you will have an already established platform to peddle your products/services out of.
You can use your website to educate your consumer-base
Having a regularly-updated blog on your business’ website will allow you to educate your consumers on not only the products and/or services you offer but also your business as a whole and the industry your it operates in.
A website spreads awareness of your business and puts it out there
Every single byte of information on the World Wide Web is indexed and available to search engines like Google and Bing, which rank and display this information on their results pages. If you hire us to build your website, we can make it so your website appears on the results pages for search queries that are in line with your business and industry, ultimately getting word of your business to people who are likely to be interested in it.
This was merely the first of many resources for owners of businesses of all sizes and niches who are either looking for or on the fence about getting a website. Coming up next week is our blog explaining how you can go about getting your own website, so stay tuned. Here’s a teaser, though: step one is booking an appointment or call us here at Ocean Sky Web to have your needs assessed and get a quote!
