Website Responsiveness: A Definition
Responsiveness refers to a website’s ability to respond to the needs and preferences of the user as well as the device being used to access it. A responsive website is a website capable of catering to the needs of any device being used to access it – a website capable of displaying a version of itself suited to the device it is being accessed on. You can use everything from a computer or tablet to a phone or something as small as a smart watch to access a website, each of which have different capabilities when it comes to displaying and interacting with a website. The goal of responsive web design is to create a website that displays itself accordingly and remains fully functional regardless of the kind of device being used to access it. Responsive web design also covers how well, if at all, elements (tabs, widgets, menus, and buttons) on a website respond to users interacting with them.
Why You'll Want a Responsive Website
Responsive web design is among the clientele’s top asks today, and here are the most significant reasons why:
A website that can't cater to all devices is a website that loses traffic
Absolutely no one likes a website that takes ages to load
To the user, website responsiveness directly correlates to professionalism
A simple menu or button on your website no longer working when the user switches from their desktop computer to their phone might seem completely understandable from a web development point of view. However, here’s what that says to your user: you have not put in enough effort to make your website usable for all of your users, and you do not care enough. An unresponsive layout for your website damages your image and chips away at the faith your users place in you.